The French resort of Méribel, not known for the sobriety of its visitors, is where the new company Soberski will be offering alcohol-free ski weeks this winter.
“The Alps in winter are intoxicating enough without a spike of overpriced alcohol,’ says Soberski’s founder Ben Coombes.
The new offer of hangover-free skiing chimes with the gen Z vibe and the increasing popularity of dry-January culture. Soberski launches in January 2026 and is taking bookings from July 2025 – by enquiring via its website or call Ben direct on +44 7907 572 595 to discuss requirements in detail.
“It’s not about deprivation,” Coombes explains, “but making the most of the week.”
With 600km of piste to explore across the Three Valleys it helps to start the day clear-headed, and there are cost savings plus a reduced risk of injury.
CREDIT JM Gouedard Meribel Tourisme
Yoga, meditation and breathing workshops will be part of the daily routine, in a proactive approach to wellbeing. Soberski is more than a holiday, it’s a reset. Join like-minded mountain-lovers for world-class skiing, personal growth and healthy habits to take away.
One-week holidays (Saturday to Saturday) priced from £1250 per person (2 sharing a double room) including 7 nights luxury chalet accommodation (sauna, hot-tub, cold plunge), breakfast and afternoon tea every day and dinner on five evenings, unlimited alcohol-free drinks, daily wellness workshops (pre- & post-ski yoga, breathwork or guided meditation), a one-hour massage per person and a welcome gift pack. Flights and transfers not included.
Chalets for a minimum of eight (up to 14) guests; smaller private chalets available (POA). Individual bookings accepted (supplement payable for private room). Soberski will also tailor make trips for corporate bookings on an exclusive use and shorter or longer stay basis (POA).
