Snow Show London Returns to Olympia

Snow Show London Gets Ready to Re-Launch at Olympia After 15 Years Away

The London Snow Show is re-launching in 2025 at Olympia, returning to its original home after a 15-year hiatus.

The largest consumer ski and snowboard event of the year will run over a weekend in October, featuring an extensive list of exhibitors including destinations, tour operators, brands, and snowsports organisations. Visitors can also enjoy celebrity speakers, expert talks, advice sessions, and après-style parties with live music and comedy.

What to Expect

There’s a number of special features and installations across the two day event including a family area, the Red Bull action zone, luxury and wellness area with speakers and live yoga classes, kit and instruction zone, information theatre, photo competitions, Alpine Stroll, themed Après Ski (with Après Ski Bands), Ski Bar Comedy and the talks stage hosted by Chemmy Alcott.

Exhibitors Confirmed

Already confirmed to appear at the show are:

Tour operators: Crystal, Inghams, Ski Club Freshtracks
Destinations: Norway, Andorra, Colorado, St. Anton, Gurgl, Vail Resorts, Ikon Pass
Retailers: Ellis Brigham, Ski Exchange

Ellis Brigham makes a return to the show after several years away, joining a diverse line-up of snowsports brands and retailers.

Back at Its Spiritual Home

Olympia has long been associated with the Snow Show — formerly known as The London Ski Show — and many consider it the event’s spiritual home. The show will once again take place in the National Hall, using both the main ground floor and the mezzanine level above. The spacious, light-filled venue sets the stage perfectly for the build-up to the 2025-26 winter snowsports season.

A New Chapter

In 2024, the Mountain Trade Network acquired the Snow Show brand and is behind the event’s re-launch.

James Gambrill, founder of the Mountain Trade Network, commented:

“We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years, and we hear so much enthusiasm for the venue.

But we are also bringing new elements to the event, creating a fun, action-packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families.”